What can you do with an interview-based podcast?
We built ours into a magazine, a book, and a speaking calendar.
Right now, your process lives in your head. It costs a full day. It can't be handed to anyone.
That's a documentation problem, not a talent problem. It's the one thing standing between the show you record and everything it could feed.
Offer 01 · start here
Pre-production, production, post-productionThe Podcast Production Playbook
Everything we do before, during and after a recording: the briefs, question sheets, checklists and handoffs, written down in the order we do them.
Pre-production
Choosing the guest, the brief that goes out before the call, and the question sheet that produces publishable answers instead of pleasant conversation.
Production
How the recording itself is run: the order of operations on the day, how to keep a nervous guest talking, what to do when the audio drops, and the notes taken live so the edit starts already marked.
Post-production
The cut sheet, the edit, the clips, the show notes and the publish checklist. One pass through the transcript marks all of it at once — that is where the leverage is.
Done with you and handed off to your team.
Offer 02 · limited scope
Two engagements at a timeConsulting on your guest and content ecosystems
Fixed scope, fixed length, one problem. Either what happens with your guest relationships, or what happens to the episodes you already have.
This is advisory work, not production. You keep the doing; we design the system and sit with you while you run it the first time.
Expert network ecosystem
Are you realizing all of the benefits that come from hosting an interview-based podcast? We'll share what we've gained from ours and where there may be opportunities for you to grow in yours.
Content ecosystem
One conversation, mapped to everything it should produce: clips, show notes, an article, a searchable archive entry. We build the map against your actual back catalogue, not a generic funnel.
Deliberately capped. Nothing open-ended, no retainers.
Publicly verifiable
Nobody handed us this system.
The Workforce Alchemy Show
The interviews. Audio and video, with a full episode archive anyone can scroll.
Workforce Alchemy Magazine
Published every month, on time, with named contributors and a permanent archive.
The Books
Built out of the same conversations, and the reason the stage dates happen at all.
Speaking Engagements
The last step of the pipeline, on an actual stage. Rooms get booked because there is a book and a body of work behind the name.
The pipeline · five steps
Where a show can go — not a menu of productsRecord
The interview itself, plus the questions that make a guest say something worth publishing. Most of the value gets decided here, before anyone touches an edit.
Cut
Clips built around a point, not chopped at random, and the episode distributed across audio and video. This is the cheapest part of the job, and the part everyone else sells as the whole job.
Publish
The conversation becomes referenced insights in Workforce Alchemy Magazine.
Compile
An hour and a half long conversation is more than a conversation. It's a book, not a wish. We know because that's how ours got written.
Book
The book is what turns a speaker inquiry into a fee. Event organizers say yes to published people.
Who this is for
What this is not
Not a podcast editing shop.
Editing is the most commoditized part of this. Plenty of people will do it for you for $200 an episode. What almost nobody does is the part after the audio file: playbooks that you own for your podcast, guest ecosystems that lead to partnerships, and content ecosystems that become magazines, books, and speaking engagements.
We also don't promise reach, impressions, or download counts. Downloads are the metric every podcast agency loses on. Published credentials are a harder promise to make and a much better one to keep.
Mason Duchatschek
Host of The Workforce Alchemy Show. Author of multiple books.
The pipeline exists because it was needed, not because it was a product idea. Enough people asked how the show, the magazine, the books, and the speaking calendar fit together that the answer became a service.
Stacy Conkling
Publisher of Workforce Alchemy — The Magazine. Producer of The Workforce Alchemy Show.
The reason the issue ships on the same date every month and the reason episodes don't sit unedited. If the show is the conversation, this is the part that turns it into something published: the schedule, the contributors, the handoffs, the checklist nobody sees.
- years in the field
- 30
- books published
- 11
- episodes recorded
- 150+
Bring one conversation. We'll show you the expert network and content ecosystem it can become.
Thirty minutes. Send an episode you're proud of, or one you never released, and we'll walk through where your pipeline stops.